Verizon Brought Back Their Unlimited Data Plan

Verizon Brought Back Their Unlimited Data Plan

Verizon Brought Back Their Unlimited Data Plan

A Pres., T-Mobile Ind. Channels at T-Mobile US, Inc. That brings T-Mobile's One plan directly in line with Verizon's new Unlimited plan in terms of features: both plans give unlimited data up to a certain threshold, including unlimited HD video streaming and a 10GB limit on mobile tethering. Clearly T-Mobile is highlighting their network strength, but Jefferies notes that it would be listening closely tomorrow on the earnings call for commentary on network capacity and planning.

Actually, a price war has already been going on for a couple years now, he said, with T-Mobile ending two-year contracts almost four years ago.

Verizon's decision to offer an unlimited data plan is a complete about-face from just a few weeks ago. Verizon will also supply additional unlimited lines for United States dollars 45 per line, for up to four in total.

But T-Mobile could face more competition following Verizon's announcement this week that it would reintroduce an unlimited data plan as well as from a new promotion launched earlier by Sprint.

When customers use more then 26 GB of unlimited data per billing cycle, they may also see their "data traffic prioritized behind other users", which could result in slower speeds.

First things first: there is no such thing as an unlimited plan.

Verizon Brought Back Their Unlimited Data Plan
Verizon Brought Back Their Unlimited Data Plan

Verizon Unlimited costs USD 80 per month per line, USD 140 for two lines, USD 160 for three lines or USD 45 per line for four lines (USD 180 total). Under Verizon's old plans, a family of four sharing a 24 GB data bucket would have paid $190 per month. Currently, its ONE plan only allows standard-def non-HD video streams over mobile unless customers pay an additional $15 fee for the "One Plus" option or $3 for a one-day "HD pass".

T-Mobile added 1.2 million branded postpaid customers in Q4 (subscribers who are billed monthly), and 4.1 million total for 2016.

Verizon's new plan will likely continue a trend that started in the fourth quarter. Every carrier includes limitations with its "unlimited" offering, and they're all pretty similar.

The Bellevue, WA-based mobile phone service provider reported Q4 EPS of $0.45, which was a full $0.15 better than the Wall Street consensus estimate of $0.30. On Monday, Verizon also said it was offering free smartphones for customers who switched over.

The T-Mobile ONE plan costs $70 a month for the first line, $50 for the second and additional lines are only $20, up to eight lines.

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