Start your florist

Start your florist

Start your florist

Do you think that giving flowers is old-fashioned? Quite the opposite. This gift is already a classic to celebrate special dates like February 14, Mother's Day, birthdays and anniversaries. And not only that, it is also a profitable business opportunity. Data from the Mexican Flower Council (Conmexflor) state that the per capita consumption of flowers at the national level is US $ 10, which places the country in 17th place in the world list made by the European Union.

If you decide to take on this business, take into account that the element that sets the difference between a common establishment and a successful florist is creativity. That is to say, to transform different varieties of flowers into an ornamental product, accompanied by an original design and, above all, to the taste of each client.

Prepare to undertake

Edgar Reza, owner of the AniFlor florist located in Toluca, State of Mexico, and with 17 years of experience in the field, explains that to consolidate his company first had to learn the technique to make the floral arrangements. This included mastery of colors, contrasts and textures. Do you need to train? Check out the box in this article to find institutions where workshops and courses are held.

One of the great advantages of this business is that the ornaments can be adjusted to the buyer's pocket. Your task is to distinguish between the two types of customer: the one who already has in mind what they are looking for and who cares more about their buying motivation than the price. Another important point is to demonstrate to your consumers that you know your product to perfection to suggest different options that go according to your taste and budget.

The specialized catalogs classify the flowers in cycles of three months and indicate in which period of the year each type occurs. Among the wide range stand out the seasonal ones, whose production period comprises of three to four months. Edgar Reza explains that a large flower shop works with around 80 varieties of flowers and, within it, of these, there are subgroups that are divided by tonalities, which vary according to the climate conditions. For example, if a flower is grown in a cold environment and its sale is in a place that has a similar temperature, then the tone will not pre-sit much change. If it was cultivated in a hot climate and is sold to a colder one, quickly its petals begin to acquire a yellow color and to lose its leaves. While from a cold to a warm environment, the color tends to darken and the edges of the petals to crumble.

In addition to these climatic factors, consider also whether the producers have a greenhouse or depend on the season of rain. This, to ensure that you will never lack the fundamental raw material: flowers.

In floriculture, as in the rest of the primary sector, the law of supply and demand governs the prices of stems or cut flowers. Producers keep the flocks in refrigeration chambers as long as possible to sell them until they reach a better price. But beware, sometimes they take out the frozen product and offer these "flowers pallets" - maltreated because of their exposure to unfavorable temperatures for their development - to the owners of the flower shops. A new flower stem normally lasts two to three weeks, while if it is a frozen product the period is shortened to four or 10 days.

Calculate your utility

The average cost of a pack of 60 flowers of some basic variety, such as lily, ranges from $ 180. But figuring out the average selling price of an arrangement will depend on the size, style, and amount of material it carries. A classic, standard-size fixture costs between $ 280 and $ 480. In this variation also influences the prestige of the florist and the place where it is located. In the case of Flores Cleo, on a "loose day" the sale registers at least 15 arrangements, while the monthly volume is 1,500 arrangements, on average, without counting the events.

A serious mistake is oversaturated of product fearing downfall, especially in high season. "The demand will be the one that determines the quantity and the type of flower that you will have to buy for your business", recommends Edgar Reza. "We have the ability to sell from a rose to a complete greenhouse, the key is in the alliances that you make with your suppliers, this way you will fill any order without problems," adds Rosario.

Contact your suppliers

The most important aspect to be successful in this business is to have the supply of all the products involved to design a floral arrangement. For Carlos Bernal Guadarrama - distributor of Oasis, a company that supplies floral products, accessories, tools and utensils - after the flower, the following thing that an entrepreneur interested in opening a florist needs to invest about $ 30,000 in accessories such as: >

Wooden bases, clay, ceramic, glass, wicker or plastic

Floral foam that holds the arrangement and hydrates the flowers.

are inserted in each of the stems and are filled with water.

Paper wires, curly, rustic, metallic or aluminum.

Plastic bags, cellophane paper and adhesive tapes.

Preservatives (50-gram containers) dissolve in water.

Scissors, blades, knives and tweezers

Korean paper, ribbons and other decorative mesh of different colors

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Plastic and leather gloves and gloves

Silicone guns.

There are a large number of ornamental suppliers with whom these supplies can be obtained. To purchase decorative materials, a good alternative is to shop in the flower markets and surrounding areas.

Who are your customers?

The florist business has a great advantage: you can find customers everywhere, of all ages and you can spread to the corporate sale (companies, party rooms and social events). For this reason, it is possible to start by selling only one flower and getting to market great arrangements for hotels, restaurants and convention centers.

From its foray into events, Cleo Flower Shop, for example, multiplied six times its turnover in recent years. This allowed him to renew his web page, through which he arrived in the foreign market to take orders, mainly, to the United States. "We make bridal bouquets priced between $ 1,200 and $ 2,500, as well as decorations for churches and party halls that are quoted, on average, at $ 20,000," says Rosario Nava.

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