Häagen-Dazs® Shops celebrates a buzz worthy of Free Cone Day on May 9

"Free Cone Day is our favorite day of the year because we can take the time to thank our faithful fans. This year we want to go a step further and focus our attention on the bees that also support us during all year round in a very different way, "said Adam Hanson, president and CEO of Häagen-Dazs Shoppe Company, Inc." Without bees, many of our indulgent flavors would disappear from our stores, including Vanilla Swiss Almond, Strawberry and Rocky Road. "

Bees are critical to the environment by supporting one in three snacks of the food we eat, including ingredients that are used in over a third of the Häagen-Dazs ice cream flavors. Working with its farmers' suppliers, the Häagen-Dazs brand is helping to change the way ingredients are grown to better support bee populations.

"Last year , we install one of the world's largest privately funded pollinator habitats on the farm that supplies our almonds, which are one of our most popular ingredients.The habitat consists of six and a half kilometers of perennial live hedge and 11,000 native shrubs drought-tolerant and flowering plants, impacting 840 acres of farmland, "said Alex Placzek, director of the Häagen-Dazs brand. "Those who pass through our Free Cone Day shops will be able to find out which of their favorite flavors depend on bees and can also learn how to help - it's as easy as planting a seed."

To provide pollinators with what they need, the Häagen-Dazs brand worked with agronomists and the Xerces Society to maximize the impact of habitat by choosing attractive native plants for pollinators.

For more information on the Häagen-Dazs Free Cone Day Shops and to find out which local Häagen-Dazs stores are participating, please check the Store Locator at www.haagendazs.us/freeconeday.

Häagen-Dazs Shoppe Company always looks for new franchise owners with a passion for super-premium ice cream Häagen- / b> to open stores in top notch locations. To know more about Häagen-Dazs Shops or how to open a franchise visit www.haagendazsshoppecompany.com. About the Häagen-Dazs Stores The first Häagen-Dazs store opened in Brooklyn, NY in 1976, giving consumers a new outlet for Häagen-Dazs' soft, super-premium ice cream . Today, the Häagen-Dazs Shops system of the United States is made up of more than 200 franchised stores by The Häagen-Dazs Shoppe Company, Inc., which is proud to to offer delicious desserts of the best quality starting with Häagen-Dazs products. For more information please visit www.haagendazs.us/shops, join the fan page at www.facebook.com/HaagenDazsUS and follow the brand on Twitter at @HaagenDazs_US.

The Häagen- Dazs® is used under license © HDIP, Inc.

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