Focus your business model on Kueski-style people

Focus your business model on Kueski-style people

Focus your business model on Kueski-style people

Manuel and Poca Luz contemplate the graffiti on the school wall
Manuel and Poca Luz contemplate the graffiti on the school wall

Kueski it was proposed to give easy credit to the middle class of emerging countries (where the issue of banking is delicate) to financially empower individuals. After a series of tests, they discovered that although Mexican Internet users prefer to ask to be transferred money to their account, they do not buy online. Since they came across this data, they thought to create a fintech solution. And as a result of their success, last April they raised an investment round of US $ 10 million and US $ 25 million in debt acquisition.

Entrepreneurs

Adalberto Flores was director of Operations in Ooyala, platform specialized in video on line . He is an industrial engineer with a specialty in Computer Systems Engineering. Leonardo de la Cerda is an engineer in Computer Systems and worked as a software developer at Microsoft.

Problem

Low banking in Mexico and little agility in the debt acquisition process, even between who have credit history.

Solution

Financial service via the Internet that facilitates access to small loans in minutes, through an easy-to-execute process focused on the user experience ).

Strategy and business model

Thanks to this they have a recurrence of between 90 and 96%. Another competitive advantage is the signing of talent, such as the former director of Risk Management at BBVA Bancomer, Edgar Israel Castillo, who resigned the bank - after 20 years - to optimize data analysis in the fintech Peter Kellner, a partner at Richmond Global, a co-founder of Endeavor and a promoter of this high-impact accelerator in emerging countries, explains that Kueski has been able to set up one of the best engineering teams in Latin America. "Its technical sophistication allows them to be one of the simplest, most convenient and quickest solutions to obtain a loan in Mexico. They focus on the customer, with a genuine interest in helping their clients with their financial needs. "

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